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Building consumer-brand relationship in luxury brand management / Paula Rodrigues, Lusíada University of Porto, Portugal and Ana Pinto Borges, Instituto Superior de Adminstracăo e Gestăo, Portugal.

by Rodrigues, Paula Cristina Lopes, 1970- [author.] | Borges, Ana Pinto, 1980- [author.].

Publisher: Hershey : IGI Global, 2020Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.8/27] (1).
Building consumer-brand relationship in luxury brand management / Paula Rodrigues and Ana Pinto Borges, editors.

by Rodrigues, Paula Cristina Lopes, 1970- [editor.] | Borges, Ana Pinto, 1980- [editor.] | IGI Global [publisher.].

Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, 2020Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU (2).