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Managing service firms [electronic resource] : the power of managerial marketing / by Per Skalen.

by Skalen, Per.

Publisher: New York, NY : Routledge, 2010Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.8] (1).
Interactive marketing [electronic resource] : revolution or rhetoric? / Christopher Miles.

by Miles, Christopher, 1967-.

Publisher: New York : Routledge, 2010Online access: An electronic book accessible through the World Wide Web; Availability: Items available for reference: Taylor's Library-TU [Call number: 658.87] (1).