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New products management / C. Merle Crawford, C. Anthony Di Benedetto

By: Crawford, C. Merle (Charles Merle), 1924-.
Contributor(s): Di Benedetto, C. Anthony [(j.a.)].
Series: Irwin/McGraw-Hill series in marketing. Publisher: Boston, Mass. : Irwin/McGraw-Hill, c2000Edition: 6th ed., Int. ed.Description: xxv, 534 p. : ill. ; 24 cm.ISBN: 0071175164.Subject(s): New products -- ManagementDDC classification: 658.575
Contents:
Pt. I. Overview And Opportunity Identification/Selection. 1. The Menu. 2. The New Products Process. 3. Opportunity Identification and Selection: Strategic Planning for New Products. - Pt. II. Concept Generation. 4. Preparation and Alternatives. 5. Problem-Based Ideation. 6. Analytical Attribute Approaches: Introduction and Perceptual Mapping. 7. Analytical Attribute Approaches: Trade-Off Analysis and Qualitative Techniques. - Pt. III. Concept/Project Evaluation. 8. The Concept Evaluation System. 9. Concept Testing. 10. The Full Screen. 11. Sales Forecasting and Financial Analysis. 12. Product Protocol. - Pt. IV. Development. 13. Design. 14. Development Team Management. 15. Special Issues in Development. 16. Product Use Testing. - Pt. V. Launch. 17. Strategic Launch Planning. 18. Implementation of the Strategic Plan. 19. Market Testing: Pseudo Sale Methods. 20. Market Testing Continued: Continued: Controlled Sale and Full Sale. 21. Launch Management. 22. Public Policy Issues. - Bibliography. - Appendix A : Sources of Ideas Already Generated. - Appendix B : Other Techniques of Concept Generation. - Appendix C : Small's Ideation Stimulator Checklist. - Appendix D : The Marketing Plan. - Appendix E : Guidelines for Evaluating a New Products Program. - Index.
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU

Floor 4, Shelf 26 , Side 1, TierNo 5, BayNo 8

 658.575 CRA (Browse shelf) 1 Available SOMAC,37004,03,GR 5000034545

Pt. I. Overview And Opportunity Identification/Selection. 1. The Menu. 2. The New Products Process. 3. Opportunity Identification and Selection: Strategic Planning for New Products. - Pt. II. Concept Generation. 4. Preparation and Alternatives. 5. Problem-Based Ideation. 6. Analytical Attribute Approaches: Introduction and Perceptual Mapping. 7. Analytical Attribute Approaches: Trade-Off Analysis and Qualitative Techniques. - Pt. III. Concept/Project Evaluation. 8. The Concept Evaluation System. 9. Concept Testing. 10. The Full Screen. 11. Sales Forecasting and Financial Analysis. 12. Product Protocol. - Pt. IV. Development. 13. Design. 14. Development Team Management. 15. Special Issues in Development. 16. Product Use Testing. - Pt. V. Launch. 17. Strategic Launch Planning. 18. Implementation of the Strategic Plan. 19. Market Testing: Pseudo Sale Methods. 20. Market Testing Continued: Continued: Controlled Sale and Full Sale. 21. Launch Management. 22. Public Policy Issues. - Bibliography. - Appendix A : Sources of Ideas Already Generated. - Appendix B : Other Techniques of Concept Generation. - Appendix C : Small's Ideation Stimulator Checklist. - Appendix D : The Marketing Plan. - Appendix E : Guidelines for Evaluating a New Products Program. - Index.