|
|
|
Product strategy and management / Michael Baker and Susan Hart.
by Baker, Michael J. (Michael John) | Hart, Susan J. Publisher: London : Prentice Hall Europe, 1999Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.56 BAK]
(2).
|
|
|
|
What customers want : using outcome-driven innovation to create breakthrough products and services / Anthony Ulwick.
by Ulwick, Anthony W, 1957-. Publisher: N.Y. : McGraw-Hill, c2005Availability: Items available for loan: TC External Storage
[Call number: 658.575 ULW]
(1).
|
|
|
|
Product release planning : methods, tools and applications / Günther Ruhe.
by Ruhe, Günther. Publisher: Boca Raton, FL : CRC Press, c2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.575 RUH 2010]
(1).
|
|
|
|
Innovation, product development and commercialization : case studies and key practices for market leadership / Dariush Rafinejad.
by Rafinejad, Dariush, 1943-. Publisher: Ft. Lauderdale, FL : J. Ross, c2007Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.503 RAF 2007]
(1).
|
|
|
|
Eating the big fish : how challenger brands can compete against brand leaders / Adam Morgan.
by Morgan, Adam. Edition: 2nd ed., [Rev. & expanded].Publisher: Hoboken, N.J. : John Wiley, c2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 MOR 2009]
(1).
|
|
|
|
Built to love : creating products that captivate customers / Peter Boatwright & Jonathan Cagan.
by Boatwright, Peter | Cagan, Jonathan, 1961-. Publisher: San Francisco, CA : Berrett-Koehler Pub, c2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.575 BOA 2010]
(1).
|
|
|
|
From concept to consumer : how to turn ideas into money / Phil Baker.
by Baker, Phil, 1943-. Publisher: Upper Saddle River, N.J. : FT Press, c2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.575 BAK 2009]
(1).
|
|
|
|
New food product development : from concept to marketplace / Gordon W. Fuller.
by Fuller, Gordon W. Edition: 3rd ed.Publisher: Boca Raton, FL : CRC Press/Taylor & Francis, c2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 664.00688 FUL 2011]
(2).
|
|
|
|
From imagination to innovation : new product development for quality of life / A. Coskun Samli.
by Samli, A. Coskun. Publisher: New York : Springer, 2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 303.483 SAM 2011]
(1).
|
|
|
|
The product manager's handbook / by Linda Gorchels.
by Gorchels, Linda. Edition: 4th ed.Publisher: New York : McGraw-Hill, c2012Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 GOR 2012]
(1).
|
|
|
|
Managing the design factory : a product developer's toolkit / Donald G. Reinertsen.
by Reinertsen, Donald G, 1950-. Publisher: New York, NY : Free Press, c1997Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.575 REI 1997]
(4).
|
