Emerging markets from a multidisciplinary perspective : challenges, opportunities and research agenda.
Contributor(s): Dwiv, Yogesh K [editor.] | Rana, Nripen P [editor.] | Slade, Emma L [editor.] | Shareef, Mahmud A [editor.] | Clement, Marc [editor.] | Simintiras, Antonis C [editor.] | Lal, Banita [editor.].
Series: Advances in theory and practice of emerging markets: Publisher: Cham : Springer, 2018Description: 1 online resource.Content type: text Media type: computer Carrier type: online resourceISBN: 9783319750132; 3319750135.Subject(s): New products -- Marketing
| Strategic planning | Social marketingGenre/Form: Electronic books.Additional physical formats: Printed edition:: No titleDDC classification: 658.8 Online resources: An electronic book accessible through the World Wide Web; click to view
| Item type | Current location | Call number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library - Perpetual(TU) | 658.8 (Browse shelf) | e-book | TBSxx,44003,03,AD,PPT | SOMMx,44003,03,AD,PPT |
Online resource; title from PDF title page (EBSCO, viewed April 17, 2018).
Master record variable field(s) change: 072