Developing new products and services : learning, differentiation and innovation / G. Lawrence Sanders ; with contributions by Ron Huefner ... [et al.]
By: Sanders, G. Lawrence
.
Contributor(s): Huefner, Ronald J.
Series: Marketing research collection.Publisher: New York, NY : Business Expert Press, 2012Description: xx, 340 p. : ill. ; 23 cm.ISBN: 9781606492413 (pbk.); 1606492411 (pbk.).Subject(s): New products -- Management | New products -- Marketing | Product differentiation | Creative ability in business -- Management | Marketing -- Decision makingDDC classification: 658.575
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26, Side 1, TierNo 5, BayNo 1 |
658.575 SAN 2012 (Browse shelf) | 1 | Available | TBSxx,34003,03,CL | 5000141231 |
Includes bibliographical references (p. [327]-335) and index