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The ultimate book of business brands : insights from the world's 50 greatest brands / Stuart Crainer, Des Dearlove.
by Crainer, Stuart | Dearlove, Des. Publisher: Oxford : Capstone, 2003Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 CRA]
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Developing practical wireless applications [electronic resource] / Dean A. Gratton.
by Gratton, Dean A | ebrary, Inc. Edition: 1st ed.Publisher: Amsterdam ; Boston : Elsevier Digital Press, c2006Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 621.384]
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The luxury strategy : break the rules of marketing to build luxury brands / Jean-Noel Kapferer and Vincent Bastien.
by Kapferer, Jean-Noël | Bastien, Vincent. Edition: Second edition.Publisher: London ; Philadelphia, PA : Kogan Page, 2012Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 KAP 2012]
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Think two products ahead : secrets the big advertising agencies don't want you to know and how to use them for bigger profits / Ben Mack.
by Mack, Benjamin, 1968-. Publisher: Hoboken, N.J. : John Wiley, c2007Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.503 MAC]
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Design reuse in product development modeling, analysis and optimization [electronic resource] / S K Ong, Q L Xu, Andrew Y C Nee.
by Ong, S. K, 1969- | Nee, A. Y. C. (Andrew Yeh Chris), 1948- | Xu, Q. L | ebrary, Inc. Publisher: Singapore ; Hackensack, NJ : World Scientific Publishing, c2008Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Brand stretch [electronic resource] : why 1 in 2 extensions fail and how to beat the odds : a brandgym workout / by David Taylor.
by Taylor, David, 1964- | ebrary, Inc. Publisher: Chichester, England ; Hoboken, NJ : J. Wiley, c2004Other title: Brandstretch.Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 658.8/27]
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New product forecasting [electronic resource] : an applied approach / Kenneth B. Kahn ; foreword by Martin Joseph and Alec Finney.
by Kahn, Kenneth B | ebrary, Inc. Publisher: Armonk, N.Y. : M.E. Sharpe, Inc., c2006Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 658.5/75]
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Brand rewired? : connecting intellectual property, branding, and creativity strategy / Anne H. Chasser, Jennifer C. Wolfe.
by Chasser, Anne H | Wolfe, Jennifer C. Publisher: Hoboken, N.J. : J. Wiley, 2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 CHA 2010]
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The Activation Imperative : How to Build Brands and Business by Inspiring Action.
by Rosen, William | Minsky, Laurence | Sutherland, Rory. Publisher: Blue Ridge Summit : Rowman & Littlefield Publishers, 2016Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/27]
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How come your brand isn't working hard enough? [electronic resource] : the essential guide to brand management / Peter Cheverton.
by Cheverton, Peter | ebrary, Inc. Publisher: London : Kogan Page, 2002Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 658.827]
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Developing practical wireless applications / Dean A. Gratton.
by Gratton, Dean A. Publisher: Amsterdam ; Boston : Elsevier Digital Press, c2007Availability: Items available for loan: Taylor's Library-TU
[Call number: 621.384 GRA 2007]
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Firms, markets, and economic change [electronic resource] : a dynamic theory of business institutions / Richard N. Langlois and Paul L. Robertson.
by Langlois, Richard N | Robertson, Paul L | ebrary, Inc. Publisher: London ; New York : Routledge, 1995Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 338.5]
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Strategic brand management / Richard Rosenbaum-Elliot, Larry Percy & Simon Pervan.
by Elliott, Richard H | Percy, Larry | Pervan, Simon. Edition: 2nd ed.Publisher: Oxford : Oxford University Press, c2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 ELL 2011]
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Sketching user experiences [electronic resource] : getting the design right and the right design / Bill Buxton.
by Buxton, William | ebrary, Inc. Publisher: Amsterdam ; Boston : Elsevier/Morgan Kaufmann, c2007Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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The persona lifecycle [electronic resource] : keeping people in mind throughout product design / John Pruitt, Tamara Adlin.
by Pruitt, John | Adlin, Tamara | ebrary, Inc. Publisher: Amsterdam ; Boston : Elsevier : Morgan Kaufmann Publishers, an imprint of Elsevier, c2006Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 658.503]
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Spark [electronic resource] : be more innovative through co-creation / John Winsor.
by Winsor, John, 1959- | ebrary, Inc. Publisher: Chicago : Dearborn Trade Pub., 2005Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 658.8/12]
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Materials and innovative product development : using common sense / Gernot H. Gessinger.
by Gessinger, G. H. Publisher: Amsterdam : Elsevier/Butterworth-Heinemann, c2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 620.11 GES 2009]
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Beyond branding [electronic resource] : how the new values of transparency and integrity are changing the world of brands / edited by Nicholas Ind.
by Ind, Nicholas | ebrary, Inc. Publisher: London : Kogan Page, 2003Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 658.827]
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Performance measurement in the 21st century [electronic resource] : from performance measurement to performance management / Guest editor Dr. Yasar Jarrar.
by Jarrar, Yasar | ebrary, Inc. Publisher: Bradford, England : Emerald Group Pub, c2004Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Beyond the brand [electronic resource] : why engaging the right customers is essential to winning in business / John Winsor.
by Winsor, John, 1959- | ebrary, Inc. Publisher: Chicago : Dearborn Trade Pub., 2004Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 658.8]
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