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Understanding brands [videorecording]

Contributor(s): Breitenmoser, Kurt | Preston, Luke | Dunn, Andrew | Video Education Australasia.
Publisher: Bendigo, Vic. : VEA, 2010Description: 1 videodisc (27 min.) : sd.,col, ; 4 3/4 in.Subject(s): Brand name products | Branding (Marketing) | Product management | AdvertisingDDC classification: 658.827
Production Credits: Produced and directed by Kurt Breitenmoser ; written by Luke Preston
Voice over: Andrew Dunn.Summary: Every day we are exposed to about 3,000 advertisements - that's 84,000 advertisements a month on over a 2 million different products each and every year. In this hectic market we often put our faith, and our money, in something more than a single product - we put it in a brand. In this engaging Australian-made, curriculum fit program we look at what a brand is, the power of branding, what makes up a brand, the evolution of brands, and influences on brands. We also speak to Erminio Putignano from Futurebrand, who highlights some great examples of successful branding.--container.
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Media Resources Taylor's Library-TC
658.827 UND 2010 (Browse shelf) 1 Available AVSJx,AVSJx,02,GR 1000525686

Produced and directed by Kurt Breitenmoser ; written by Luke Preston

Voice over: Andrew Dunn.

Every day we are exposed to about 3,000 advertisements - that's 84,000 advertisements a month on over a 2 million different products each and every year. In this hectic market we often put our faith, and our money, in something more than a single product - we put it in a brand. In this engaging Australian-made, curriculum fit program we look at what a brand is, the power of branding, what makes up a brand, the evolution of brands, and influences on brands. We also speak to Erminio Putignano from Futurebrand, who highlights some great examples of successful branding.--container.