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If you're so brilliant-- how come your brand isn't working hard enough? : the essential guide to brand management / Peter Cheverton.

by Cheverton, Peter.

Publisher: London : Kogan Page, 2002Other title: How come your brand isn't working hard enough?.Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 CHE] (1).
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How come your brand isn't working hard enough? [electronic resource] : the essential guide to brand management / Peter Cheverton.

by Cheverton, Peter | ebrary, Inc.

Publisher: London : Kogan Page, 2002Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: [Call number: 658.827] (1).
Place hold