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R for marketing research and analytics / Chris Chapman and Elea McDonnell Feit.

by Chapman, Chris [author.] | Feit, Elea McDonnell [author.].

Edition: Second edition.Publisher: Cham : Springer, 2019Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 005.133] (1).
Hands-on data science for marketing : improve your marketing strategies with machine learning using Python and R / Yoon Hyup Hwang.

by Hwang, Yoon Hyup [author.].

Publisher: Birmingham, UK : Packt Publishing, 2019Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.834] (1).
Python for marketing research and analytics / Jason S. Schwarz, Chris Chapman, Elea McDonnell Feit.

by Schwarz, Jason S [author.] | Chapman, Chris [author.] | Feit, Elea McDonnell [author.].

Publisher: Cham, Switzerland : Springer, [2020]Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.830285] (1).
Essentials of marketing analytics / Joseph Hair, Dana E. Harrison, Haya Ajjan.

by Hair, Joseph F., Jr, 1944- [author.] | Harrison, Dana E [author.] | Ajjan, Haya [author.].

Edition: International student edition.Publisher: New York : McGraw-Hill, 2021Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.8/3] (1).
Sustainable tourism : breakthroughs in research and practice / Information Resources Management Association, editor.

by IGI Global [publisher.] | Information Resources Management Association.

Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, [2019]Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 910.68/4] (3).
Handbook of research on social media applications for the tourism and hospitality sector / Célia M. Q. Ramos, Cláudia Ribeiro de Almeida, and Paula Odete Fernandes, editors.

by Ramos, Célia M. Q [editor.] | Almeida, Cláudia Ribeiro de, 1971- [editor.] | Fernandes, Paula Odete, 1969- [editor.] | IGI Global [publisher.].

Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, 2020Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 659.19/91] (3).
Innovations in digital branding and content marketing / Subhankar Das and Subhra Rani Mondal, editors.

by Das, Subhankar, 1981- [editor.] | Mondal, Subhra Rani, 1983- [editor.] | IGI Global [publisher.].

Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, 2020Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU (2).
Composing research, communicating results / Kurt Lindemann.

by Lindemann, Kurt, 1970- [author.].

Edition: 1st edition.Publisher: Hoboken, NJ : Wiley-Blackwell, 2017Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 808/.042] (1).
Research methods for education / Peter Newby, Emeritus Professor of Higher Education, Middlesex University.

by Newby, Peter [author.].

Edition: Second edition.Publisher: Abingdon, Oxon. ; New York : Routledge, 2014Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 370.72] (1).
Planning research in hospitality and tourism / Levent Altinay, Alexandros Paraskevas and SooCheong (Shawn) Jang.

by Altinay, Levent [author.] | Paraskevas, Alexandros [author.] | Jang, SooCheong (Shawn) [author.].

Edition: Second edition.Publisher: London : Routledge, 2016Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 338.4791] (1).
Researching and writing dissertations : a complete guide for business and management students / Roy Horn.

by Horn, Roy [author.].

Edition: Second edition.Publisher: London : Chartered Institute of Personnel and Development, [2012]Copyright date: ©2012Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 650.072] (1).
Qualitative methods in tourism research : theory and practice / edited by Wendy Hillman and Kylie Radel.

by Hillman, Wendy [editor.] | Radel, Kylie [editor.].

Publisher: Bristol, England ; Blue Ridge Summit, Pennsylvania : Channel View Publications, 2018Copyright date: ©2018Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 910.72/1] (1).
Quantitative methods in educational and social research using SPSS / Andy Tolmie, Daniel Muijs, Erica McAteer.

by Tolmie, Andrew [author.] | Muijs, Daniel [author.] | McAteer, Erica [author.].

Publisher: Maidenhead : Open University Press, 2011Other title: Quantitative methods in educational & social research using SPSS.Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 300.727] (1).
Architectural research methods.

by Wang, David, 1954- [author.] | Groat, Linda N [author.].

Edition: Second edition / David Wang, Linda N. Groat.Publisher: Hoboken : Wiley, 2013Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 720.072] (1).
SAGE quantitative research methods / edited by W. Paul Vogt.

by Vogt, W. Paul [editor.].

Publisher: London : SAGE Publications, 2011Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 300.72] (1).
Research methods for law / edited by Mike McConville and Wing Hong Chui.

by McConville, Michael [editor.] | Chui, Wing Hong [editor.].

Edition: Second edition.Publisher: Edinburgh : Edinburgh University Press, [2017]Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 340.072] (1).
Research methods in education / Louis Cohen, Lawrence Manion and Keith Morrison.

by Cohen, Louis, 1928- [author.] | Manion, Lawrence [author.] | Morrison, Keith (Keith R. B.) [author.].

Edition: Eighth edition.Publisher: New York : Routledge, 2018Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 370.72] (1).
Asian qualitative research in tourism : ontologies, epistemologies, methodologies, and methods / Paolo Mura, Catheryn Khoo-Lattimore, editors.

by Mura, Paolo Biagio [editor.] | Khoo-Lattimore, Catheryn, 1974- [editor.].

Publisher: Singapore : Springer, [2018]Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 338.4791] (1).
Getting it right : R&D methods for science and engineering / Peter Bock.

by Bock, Peter, 1941- [author.].

Edition: Second edition.Publisher: Amsterdam ; Boston : Academic Press is an imprint of Elsevier, [2020]Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 001.4/2] (1).
The philosophy of quantitative methods : understanding statistics / Brian D. Haig.

by Haig, Brian D, 1945- [author.].

Publisher: New York, NY : Oxford University Press, [2018]Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 300.72/7] (1).