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R for marketing research and analytics / Chris Chapman and Elea McDonnell Feit.
by Chapman, Chris [author.] | Feit, Elea McDonnell [author.]. Edition: Second edition.Publisher: Cham : Springer, 2019Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 005.133]
(1).
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Hands-on data science for marketing : improve your marketing strategies with machine learning using Python and R / Yoon Hyup Hwang.
by Hwang, Yoon Hyup [author.]. Publisher: Birmingham, UK : Packt Publishing, 2019Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.834]
(1).
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Python for marketing research and analytics / Jason S. Schwarz, Chris Chapman, Elea McDonnell Feit.
by Schwarz, Jason S [author.] | Chapman, Chris [author.] | Feit, Elea McDonnell [author.]. Publisher: Cham, Switzerland : Springer, [2020]Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.830285]
(1).
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Essentials of marketing analytics / Joseph Hair, Dana E. Harrison, Haya Ajjan.
by Hair, Joseph F., Jr, 1944- [author.] | Harrison, Dana E [author.] | Ajjan, Haya [author.]. Edition: International student edition.Publisher: New York : McGraw-Hill, 2021Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/3]
(1).
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Sustainable tourism : breakthroughs in research and practice / Information Resources Management Association, editor.
by IGI Global [publisher.] | Information Resources Management Association. Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, [2019]Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 910.68/4]
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Handbook of research on social media applications for the tourism and hospitality sector / Célia M. Q. Ramos, Cláudia Ribeiro de Almeida, and Paula Odete Fernandes, editors.
by Ramos, Célia M. Q [editor.] | Almeida, Cláudia Ribeiro de, 1971- [editor.] | Fernandes, Paula Odete, 1969- [editor.] | IGI Global [publisher.]. Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, 2020Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 659.19/91]
(3).
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Innovations in digital branding and content marketing / Subhankar Das and Subhra Rani Mondal, editors.
by Das, Subhankar, 1981- [editor.] | Mondal, Subhra Rani, 1983- [editor.] | IGI Global [publisher.]. Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, 2020Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU (2).
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Composing research, communicating results / Kurt Lindemann.
by Lindemann, Kurt, 1970- [author.]. Edition: 1st edition.Publisher: Hoboken, NJ : Wiley-Blackwell, 2017Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 808/.042]
(1).
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Research methods for education / Peter Newby, Emeritus Professor of Higher Education, Middlesex University.
by Newby, Peter [author.]. Edition: Second edition.Publisher: Abingdon, Oxon. ; New York : Routledge, 2014Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 370.72]
(1).
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Planning research in hospitality and tourism / Levent Altinay, Alexandros Paraskevas and SooCheong (Shawn) Jang.
by Altinay, Levent [author.] | Paraskevas, Alexandros [author.] | Jang, SooCheong (Shawn) [author.]. Edition: Second edition.Publisher: London : Routledge, 2016Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 338.4791]
(1).
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Researching and writing dissertations : a complete guide for business and management students / Roy Horn.
by Horn, Roy [author.]. Edition: Second edition.Publisher: London : Chartered Institute of Personnel and Development, [2012]Copyright date: ©2012Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 650.072]
(1).
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Qualitative methods in tourism research : theory and practice / edited by Wendy Hillman and Kylie Radel.
by Hillman, Wendy [editor.] | Radel, Kylie [editor.]. Publisher: Bristol, England ; Blue Ridge Summit, Pennsylvania : Channel View Publications, 2018Copyright date: ©2018Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 910.72/1]
(1).
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Quantitative methods in educational and social research using SPSS / Andy Tolmie, Daniel Muijs, Erica McAteer.
by Tolmie, Andrew [author.] | Muijs, Daniel [author.] | McAteer, Erica [author.]. Publisher: Maidenhead : Open University Press, 2011Other title: Quantitative methods in educational & social research using SPSS.Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 300.727]
(1).
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Architectural research methods.
by Wang, David, 1954- [author.] | Groat, Linda N [author.]. Edition: Second edition / David Wang, Linda N. Groat.Publisher: Hoboken : Wiley, 2013Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 720.072]
(1).
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SAGE quantitative research methods / edited by W. Paul Vogt.
by Vogt, W. Paul [editor.]. Publisher: London : SAGE Publications, 2011Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 300.72]
(1).
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Research methods for law / edited by Mike McConville and Wing Hong Chui.
by McConville, Michael [editor.] | Chui, Wing Hong [editor.]. Edition: Second edition.Publisher: Edinburgh : Edinburgh University Press, [2017]Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 340.072]
(1).
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Research methods in education / Louis Cohen, Lawrence Manion and Keith Morrison.
by Cohen, Louis, 1928- [author.] | Manion, Lawrence [author.] | Morrison, Keith (Keith R. B.) [author.]. Edition: Eighth edition.Publisher: New York : Routledge, 2018Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 370.72]
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Asian qualitative research in tourism : ontologies, epistemologies, methodologies, and methods / Paolo Mura, Catheryn Khoo-Lattimore, editors.
by Mura, Paolo Biagio [editor.] | Khoo-Lattimore, Catheryn, 1974- [editor.]. Publisher: Singapore : Springer, [2018]Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 338.4791]
(1).
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Getting it right : R&D methods for science and engineering / Peter Bock.
by Bock, Peter, 1941- [author.]. Edition: Second edition.Publisher: Amsterdam ; Boston : Academic Press is an imprint of Elsevier, [2020]Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 001.4/2]
(1).
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The philosophy of quantitative methods : understanding statistics / Brian D. Haig.
by Haig, Brian D, 1945- [author.]. Publisher: New York, NY : Oxford University Press, [2018]Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 300.72/7]
(1).
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