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Applied mass communication theory [electronic resource] : a guide for media practitioners / Jack Rosenberry and Lauren A. Vicker.
by Rosenberry, Jack | Vicker, Lauren A. Edition: 2nd ed.Publisher: London : Routledge, 2017Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 302.23072 R813]
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Innovative methods in media and communication research / Sebastian Kubitschko, Anne Kaun, editors.
by Kubitschko, Sebastian [editor.] | Kaun, Anne [editor.]. Publisher: Cham, Switzerland : Palgrave Macmillan, [2016]Copyright date: ©2016Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 302.23]
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Qualitative research methods for media studies / Bonnie S. Brennen.
by Brennen, Bonnie [author.]. Edition: Second edition.Publisher: London : Routledge, 2017Copyright date: ©2017Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 302.23/072]
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Analyzing media messages : using quantitative content analysis in research / Daniel Riffe, Stephen Lacy, and Frederick Fico.
by Riffe, Daniel [author.] | Lacy, Stephen, 1948- [author.] | Fico, Frederick [author.]. Edition: Third edition.Publisher: New York, NY : Routledge, 2014Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 302.23]
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Cognitive media theory / edited byTed Nannicelli and Paul Taberham.
by Nannicelli, Ted [editor of compilation.] | Taberham, Paul [editor of compilation.]. Publisher: New York, New York ; Oxfordshire, England : Routledge, 2014Copyright date: ©2014Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 302.2301]
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Semantic analysis and understanding of human behavior in video streaming [electronic resource] / Alberto Amato, Vincenzo Di Lecce, Vincenzo Piuri.
by Amato, Alberto | Lecce, Vincenzo Di | Piuri, Vincenzo | ebrary, Inc. Publisher: New York : Springer, 2013Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU (1).
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Media analytics : understanding media, audiences, and consumers in the 21st century / edited by C. Ann Hollifield, Amy Jo Coffey.
by Hollifield, C. Ann [author.] | Coffey, Amy Jo [author.]. Publisher: New York, NY : Routledge, 2023Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 302.23]
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