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R for marketing research and analytics / Chris Chapman and Elea McDonnell Feit.

By: Chapman, Chris [author.].
Contributor(s): Feit, Elea McDonnell [author.].
Series: Use R!: Publisher: Cham : Springer, 2019Edition: Second edition.Description: 1 online resource.Content type: text Media type: computer Carrier type: online resourceISBN: 9783030143169; 3030143163.Subject(s): R (Computer program language) | Marketing research -- Statistical methodsGenre/Form: Electronic books.Additional physical formats: Printed edition:: No title; Printed edition:: No titleDDC classification: 005.133 Online resources: An electronic book accessible through the World Wide Web; click to view
Item type Current location Call number Status Notes Date due Barcode
Main Collection Taylor's Library - Perpetual(TU)
005.133 (Browse shelf) e-book SOMMx,93601,03,RM,PPT

Online resource; title from PDF title page (EBSCO, viewed April 2, 2019)

Includes bibliographical references and index.