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Marketing research : tools & techniques / Nigel Bradley.
by Bradley, Nigel, 1958-. Publisher: Oxford : Oxford University Press, 2007Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 BRA 2007]
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Market research [videorecording]
by Video Education Australasia. Publisher: Bendigo, Vic. : Video Education Australasia, c2002Availability: Items available for loan: Taylor's Library-TC
[Call number: 658.83 MAR 2002]
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The role of research in advertising [videorecording] / Australian film Television and Radio School.
by Crooke, Marion | Lane, Jo | McCall, Simon | Barlow, Roger | Australian Film, Television & Radio School | Contemporary Arts Media (Firm). Publisher: South Melbourne, Vic. : Contemporary Arts Media, [2005]Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.143 ROL 2005]
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Consumer behavior / Roger D. Blackwell, Paul W. Miniard, James F. Engel ; adapted by Pai Di-ching, Norjaya Mohd. Yasin, Wan Jooria Hood.
by Blackwell, Roger D | Miniard, Paul W | Engel, James F. Publisher: Singapore : Cengage Learning Asia, [2012]Copyright date: ©2012Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8342 BLA 2012]
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Social media metrics [electronic resource] : how to measure and optimize your marketing investment / Jim Sterne.
by Sterne, Jim, 1955-. Publisher: Hoboken, N.J. : John Wiley, c2010Online access: An electronic book accessible through the World Wide Web; Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/72]
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Marketing research kit for dummies [electronic resource] / by Michael R. Hyman and Jeremy J. Sierra.
by Hyman, Michael R. (Michael Richard) | Sierra, Jeremy J. Publisher: Hoboken, N.J. : Chichester : Wiley ; John Wiley [distributor], c2010Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.83]
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Data-driven marketing [electronic resource] : the 15 metrics everyone in marketing should know / Mark Jeffery.
by Jeffery, Mark, 1965-. Publisher: Hoboken, N.J. : John Wiley, c2010Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/3]
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Image of Malaysia in Spain [electronic resource] : analysis of in-depth email interviews among Spanish nonvisitors and visitors / Annisa Amni Zolkifli.
by Annisa Amni Zolkifli | Nair, Vikneswaran, Prof., Dr | Université de Toulouse-Le Mirail. Publisher: 2011Dissertation note: Thesis (Professional Master in International Hospitality and Tourism Management)--Taylor's Graduate School of Hospitality and Tourism, Taylor's University, 2011. Availability: Items available for reference: Taylor's Library-TU
[Call number: 338.47910285 ANN 2011]
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Basic marketing research : integration of social media / Naresh K. Malhotra.
by Malhotra, Naresh K. Edition: 4th ed.Publisher: Boston, MA : Pearson, c2012Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 MAL 2012]
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Marketing research : an integrated approach / Alan Wilson.
by Wilson, Alan M. Edition: 3rd ed.Publisher: Harlow : Financial Times/Prentice Hall, c2012Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 WIL 2012]
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Basic marketing research : using Microsoft Excel data analysis / Alvin C. Burns, Ronald F. Bush.
by Burns, Alvin C | Bush, Ronald F. Edition: 3rd ed.Publisher: Boston : Prentice Hall, c2012Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.830285554 BUR 2012]
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Basic marketing research : integration of social media / Naresh K. Malhotra.
by Malhotra, Naresh K. Edition: 4th edition, International edition.Publisher: Upper Saddle River, New Jersey : Pearson, [2012]Copyright date: ©2012Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 MAL 2012]
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The entrepreneur's guide to market research [electronic resource] / Anne M. Wenzel.
by Wenzel, Anne M. Publisher: Santa Barbara, Calif. : Praeger, c2012Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/3]
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International market analysis [electronic resource] : theories and methods / by John Kuada.
by Kuada, John | ebrary, Inc. Edition: 1st ed.Publisher: London : Adonis & Abbey Publishers Ltd., 2008Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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A designer's research manual : succeed in design by knowing your clients and what they really need / by Jenn + Ken Visocky O'Grady.
by Visocky O'Grady, Jennifer | Visocky O'Grady, Kenneth. Edition: Second edition, updated + expanded.Publisher: Beverly : Rockport Publishers, 2017Availability: Items available for loan: Taylor's Library-TU
[Call number: 741.60688 VIS 2017]
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Social media analytics : effective tools for building, intrepreting, and using metrics / Marshall Sponder.
by Sponder, Marshall. Publisher: New York, NY : McGraw-Hill, c2012Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 SPO 2012]
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Leading edge marketing research : 21st-century tools and practices / editors, Robert Kaden, Gerald Linda, Melvin Prince.
by Kaden, Robert J | Linda, Gerald | Prince, Melvin. Publisher: Los Angeles : SAGE, c2012Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 LEA 2012]
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Legends in marketing. Philip Kotler / series editor, Jagdish N. Sheth.
by Kotler, Philip | Sheth, Jagdish N. Publisher: New Delhi ;Thousand Oaks, Calif. : SAGE, 2012Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.80092 KOT 2012]
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Business administration management and entrepreneurship [electronic resource] / Lela Shin, Gilm Santoro.
by Shin, Lela | Santoro, Gilma. Edition: 1st ed.Publisher: Delhi : College Publishing House, c2012Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658]
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