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Tourism marketing : an Asia-Pacific perspective / Cathy Hsu ... [et al.]

Contributor(s): Series: Wiley Australia tourism seriesPublication details: Milton, Qld. : John Wiley & Sons (Australia), 2008.Description: xvi, 480 p.: ill. ; 25 cmISBN:
  • 9780470814901 (pbk.)
  • 047081490X (pbk.)
Subject(s): DDC classification:
  • 338.4791 TOU
Partial contents:
About the Authors - Preface - Acknowledgements - ch. 1. Introduction to tourism markering - ch. 2. Strategic marketing framework - ch. 3. Tourist markets - ch. 4. Marketing research - ch. 5. Tourism service marketing mix - ch. 6. Product - ch. 7. Price and pricing - ch. 8. Marketing communications - ch. 9. Promotion - ch. 10. Customer relationship management - ch. 11. Distribution - ch. 12. Destination marketing - Glossary - References - Index.
Holdings
Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Main Collection Taylor's Library-TU

Floor 3, Shelf 6 , Side 2, TierNo 6, BayNo 5

 338.4791 TOU (Browse shelf(Opens below)) 1 Available SHTEx,70005,03,GR 5000002703

Includes bibliographical references and index.

About the Authors - Preface - Acknowledgements - ch. 1. Introduction to tourism markering - ch. 2. Strategic marketing framework - ch. 3. Tourist markets - ch. 4. Marketing research - ch. 5. Tourism service marketing mix - ch. 6. Product - ch. 7. Price and pricing - ch. 8. Marketing communications - ch. 9. Promotion - ch. 10. Customer relationship management - ch. 11. Distribution - ch. 12. Destination marketing - Glossary - References - Index.