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Brand management : research, theory and practice / Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre.

By: Contributor(s): Publication details: London ; New York : Routledge, 2009.Description: xviii, 267 p. : ill. ; 24 cmISBN:
  • 041544327X (pbk.)
  • 9780415443272 (pbk.)
Subject(s): DDC classification:
  • 658.827 HED
Contents:
Introduction -- Key words in brand management -- Overview: brand management 1985-2006 -- The economic approach -- The identity approach -- The consumer-based approach -- The personality approach -- The relational approach -- The community approach -- The cultural approach -- Taxonomy of brand management 1985-2006.
Holdings
Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 1, TierNo 5, BayNo 4

 658.827 HED (Browse shelf(Opens below)) 1 Available SCAFS,70006,04,GR 5000045815

Includes bibliographical references and indexes.

Introduction -- Key words in brand management -- Overview: brand management 1985-2006 -- The economic approach -- The identity approach -- The consumer-based approach -- The personality approach -- The relational approach -- The community approach -- The cultural approach -- Taxonomy of brand management 1985-2006.