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Advertising theory [electronic resource] / edited by Shelly Rodgers and Esther Thorson.

Contributor(s): Series: Routledge communication seriesPublication details: New York, NY : Routledge, 2012.Edition: 1st edDescription: 1 online resource (xxix, 614 p.)ISBN:
  • 1136514872 (ebk.)
  • 9781136514876 (ebk.)
Subject(s): Additional physical formats: Print version:: Advertising theory.DDC classification:
  • 659.101 23
Online resources:
Holdings
Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Main Collection Taylor's Library - Perpetual(TU) 659.101 (Browse shelf(Opens below)) e-book SOMAC,37000,03,CL,PPT

Includes bibliographical references and index.