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Authenticity : what consumers really want / James H. Gilmore, B. Joseph Pine II.

By: Contributor(s): Publication details: Boston, Mass. : Harvard Business School Press, c2007.Description: xiii, 299 p. : ill. ; 25 cmISBN:
  • 9781591391456 (hbk.)
  • 1591391458 (hbk.)
Subject(s): DDC classification:
  • 658.8343 GIL 2007
Holdings
Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 1, TierNo 4, BayNo 8

 658.8343 GIL 2007 (Browse shelf(Opens below)) 1 Available TBSxx,34007,03,GR 5000119329

Includes bibliographical references (p. [253]-281) and index.