Authenticity :
Gilmore, James H., 1959-
Authenticity : what consumers really want / James H. Gilmore, B. Joseph Pine II. - Boston, Mass. : Harvard Business School Press, c2007. - xiii, 299 p. : ill. ; 25 cm.
Includes bibliographical references (p. [253]-281) and index.
9781591391456 (hbk.) 1591391458 (hbk.)
Product management.
Consumer behavior.
Consumers' preferences.
658.8343 / GIL 2007
Authenticity : what consumers really want / James H. Gilmore, B. Joseph Pine II. - Boston, Mass. : Harvard Business School Press, c2007. - xiii, 299 p. : ill. ; 25 cm.
Includes bibliographical references (p. [253]-281) and index.
9781591391456 (hbk.) 1591391458 (hbk.)
Product management.
Consumer behavior.
Consumers' preferences.
658.8343 / GIL 2007