Authenticity : (Record no. 139461)

MARC details
000 -LEADER
fixed length control field 00907cam a2200253 a 4500
001 - CONTROL NUMBER
control field vtls003221130
003 - CONTROL NUMBER IDENTIFIER
control field MY-SjTCS
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200226114853.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110723s2007 maua b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781591391456 (hbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1591391458 (hbk.)
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 201109231315
Level of effort used to assign nonsubject heading access points pushpa
Level of effort used to assign subject headings 201109140913
Level of effort used to assign classification izani
-- 201107231055
-- malathy
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8343
Item number GIL 2007
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Gilmore, James H.,
Dates associated with a name 1959-
9 (RLIN) 54393
245 10 - TITLE STATEMENT
Title Authenticity :
Remainder of title what consumers really want /
Statement of responsibility, etc. James H. Gilmore, B. Joseph Pine II.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston, Mass. :
Name of publisher, distributor, etc. Harvard Business School Press,
Date of publication, distribution, etc. c2007.
300 ## - PHYSICAL DESCRIPTION
Extent xiii, 299 p. :
Other physical details ill. ;
Dimensions 25 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (p. [253]-281) and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Product management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumer behavior.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumers' preferences.
9 (RLIN) 30749
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Pine, B. Joseph.
9 (RLIN) 54394
920 ## - Programme
Programme UNISA : 168391
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Cost, normal purchase price Total Checkouts Barcode Date last seen Date last checked out Copy number Uniform Resource Identifier Cost, replacement price Koha item type Public note
    Dewey Decimal Classification     Taylor's Library-TU Taylor's Library-TU 09/08/2011 76.81 3 5000119329 05/12/2019 27/11/2013 1 Floor 4, Shelf 27 , Side 1, TierNo 4, BayNo 8 76.81 Main Collection TBSxx,34007,03,GR