Authenticity : (Record no. 139461)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00907cam a2200253 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls003221130 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200226114853.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110723s2007 maua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781591391456 (hbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1591391458 (hbk.) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 201109231315 |
| Level of effort used to assign nonsubject heading access points | pushpa |
| Level of effort used to assign subject headings | 201109140913 |
| Level of effort used to assign classification | izani |
| -- | 201107231055 |
| -- | malathy |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8343 |
| Item number | GIL 2007 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Gilmore, James H., |
| Dates associated with a name | 1959- |
| 9 (RLIN) | 54393 |
| 245 10 - TITLE STATEMENT | |
| Title | Authenticity : |
| Remainder of title | what consumers really want / |
| Statement of responsibility, etc. | James H. Gilmore, B. Joseph Pine II. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston, Mass. : |
| Name of publisher, distributor, etc. | Harvard Business School Press, |
| Date of publication, distribution, etc. | c2007. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 299 p. : |
| Other physical details | ill. ; |
| Dimensions | 25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references (p. [253]-281) and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Product management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumer behavior. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumers' preferences. |
| 9 (RLIN) | 30749 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Pine, B. Joseph. |
| 9 (RLIN) | 54394 |
| 920 ## - Programme | |
| Programme | UNISA : 168391 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Barcode | Date last seen | Date last checked out | Copy number | Uniform Resource Identifier | Cost, replacement price | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Taylor's Library-TU | Taylor's Library-TU | 09/08/2011 | 76.81 | 3 | 5000119329 | 05/12/2019 | 27/11/2013 | 1 | Floor 4, Shelf 27 , Side 1, TierNo 4, BayNo 8 | 76.81 | Main Collection | TBSxx,34007,03,GR |