Direct and database marketing / Graeme McCorkell.
Publication details: London : Kogan Page, 2006.Description: 315 p. : ill. ; 24 cmISBN:- 9780749419608 (pbk.)
- 0749419601 (pbk.)
- 0749419520 (hbk.)
- 658.872 MAC 2006
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Shelf location | Call number | Materials specified | Vol info | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU | 658.872 MAC 2006 (Browse shelf(Opens below)) | 1 | Available | TBSxx,34002,03,RA | 5000142030 |
"The Institute of Direct Marketing."
Includes bibliographical references (p. [307]) and index.