Strategic marketing management for the Pacific region / David W. Cravens, Bill Merrilees and Rhett H. Walker
Publication details: Sydney : McGraw-Hill Book Co. Australia, c2000Edition: 1st Australasian edDescription: xi, 468 p. ; 24 cmISBN:- 0074705881
- 658.802 CRA
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Shelf location | Call number | Materials specified | Vol info | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 1, BayNo 1 |
658.802 CRA (Browse shelf(Opens below)) | 1 | Available | SLASx,05000,03,GR | 5000019162 |
Australasian adaptation of the US Cravens 5th edition Strategic Marketing