Cravens, David W.
Strategic marketing management for the Pacific region / David W. Cravens, Bill Merrilees and Rhett H. Walker - 1st Australasian ed. - Sydney : McGraw-Hill Book Co. Australia, c2000 - xi, 468 p. ; 24 cm.
Australasian adaptation of the US Cravens 5th edition Strategic Marketing
0074705881
Marketing--Decision making.--Pacific Region
Marketing--Management--Case studies.--Pacific Region
Marketing--Management.--Pacific Region
658.802 / CRA
Strategic marketing management for the Pacific region / David W. Cravens, Bill Merrilees and Rhett H. Walker - 1st Australasian ed. - Sydney : McGraw-Hill Book Co. Australia, c2000 - xi, 468 p. ; 24 cm.
Australasian adaptation of the US Cravens 5th edition Strategic Marketing
0074705881
Marketing--Decision making.--Pacific Region
Marketing--Management--Case studies.--Pacific Region
Marketing--Management.--Pacific Region
658.802 / CRA