Strategic marketing management for the Pacific region / David W. Cravens, Bill Merrilees and Rhett H. Walker
By: Cravens, David W
.
Contributor(s): Merrilees, W.J. (William John) [(j.a.)] | Walker, Rhett H [(j.a.)].
Publisher: Sydney : McGraw-Hill Book Co. Australia, c2000Edition: 1st Australasian ed.Description: xi, 468 p. ; 24 cm.ISBN: 0074705881.Subject(s): Marketing -- Pacific Region -- Decision making | Marketing -- Pacific Region -- Management -- Case studies | Marketing -- Pacific Region -- ManagementDDC classification: 658.802
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 1, BayNo 1 |
658.802 CRA (Browse shelf) | 1 | Available | SLASx,05000,03,GR | 5000019863 | |
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 1, BayNo 1 |
658.802 CRA (Browse shelf) | 1 | Available | SLASx,05000,03,GR | 5000019162 |
Australasian adaptation of the US Cravens 5th edition Strategic Marketing