000 -LEADER |
fixed length control field |
01072nam a2200265 4500 |
001 - CONTROL NUMBER |
control field |
vtls001563760 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
MY-SjTCS |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20200226121124.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
110218 2000 00 eng |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0074705881 |
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
Level of rules in bibliographic description |
201910021607 |
Level of effort used to assign nonsubject heading access points |
dianafitri |
Level of effort used to assign subject headings |
201102181237 |
Level of effort used to assign classification |
VLOAD |
-- |
200407271902 |
-- |
VLOAD |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.802 |
Item number |
CRA |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Cravens, David W. |
9 (RLIN) |
4055 |
245 10 - TITLE STATEMENT |
Title |
Strategic marketing management for the Pacific region / |
Statement of responsibility, etc. |
David W. Cravens, Bill Merrilees and Rhett H. Walker |
250 ## - EDITION STATEMENT |
Edition statement |
1st Australasian ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Sydney : |
Name of publisher, distributor, etc. |
McGraw-Hill Book Co. Australia, |
Date of publication, distribution, etc. |
c2000 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xi, 468 p. ; |
Dimensions |
24 cm. |
500 ## - GENERAL NOTE |
General note |
Australasian adaptation of the US Cravens 5th edition Strategic Marketing |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing |
Geographic subdivision |
Pacific Region |
General subdivision |
Decision making. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing |
Geographic subdivision |
Pacific Region |
General subdivision |
Management |
-- |
Case studies. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing |
Geographic subdivision |
Pacific Region |
General subdivision |
Management. |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Merrilees, W.J. |
Fuller form of name |
(William John), |
Dates associated with a name |
1946- |
Relator term |
(j.a.) |
9 (RLIN) |
96228 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Walker, Rhett H. |
Relator term |
(j.a.) |
9 (RLIN) |
96229 |
920 ## - Programme |
Programme |
ADP : 92064, 92065, 92066, 92175 |
999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
Koha biblionumber |
176955 |
Koha biblioitemnumber |
176955 |