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Brand management : co-creating meaningful brands / Michael Beverland, Pinar Cankurtaran.

By: Contributor(s): Publisher: London : Sage, [2024]Edition: Third editionDescription: xx, 415 pages : color illustrations ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781529616972
  • 9781529616989
Subject(s): DDC classification:
  • 658.827 BEV 2024
Holdings
Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Reserve Collection Taylor's Library-TU

Floor 2, Shelf 2 , Side 1, TierNo 3, BayNo 3

 658.827 BEV 2024 (Browse shelf(Opens below)) Available SOMAC,91617,03,RM 5000175465

Brand Management

Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 1, TierNo 3, BayNo 4

 658.827 BEV 2024 (Browse shelf(Opens below)) Available SOMAC,91617,03,RM 5000175464
Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 1, TierNo 3, BayNo 4

 658.827 BEV 2024 (Browse shelf(Opens below)) Available SOMAC,91619,03,RM 5000175463
Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 1, TierNo 3, BayNo 4

 658.827 BEV 2024 (Browse shelf(Opens below)) Available SOMAC,91619,03,RM 5000175462

Includes bibliographical references and index.