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Advertising & IMC : principles & practice / Sandra Moriarty, University of Colorado Boulder, Nancy Mitchell, University of Nebraska-Lincoln, Charles Wood, University of Tulsa, William Wells, University of Minnesota.

By: Contributor(s): Publisher: Harlow, England : Pearson, [2019]Edition: Global edition; Eleventh editionDescription: 1 online resource : illustrationsContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781292262147
  • 1292262141
Other title:
  • Advertising and IMC
Subject(s): Additional physical formats: Print version:: ADVERTISING & IMC.DDC classification:
  • 659.1 23
Online resources:
Holdings
Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Main Collection Taylor's Library-Perpetual(TC) 659.1 (Browse shelf(Opens below)) e-book SDPSx,83003,03,RM,PPT

Includes bibliographical references and index.

Online resource; title from PDF title page (EBSCO, viewed September 25, 2024).