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Marketing metrics : the manager's guide to measuring marketing performance / Paul Farris, Neil Bendle, Phillip E. Pfeifer, David Reibstein.

By: Contributor(s): Publication details: Pearson FT Press 2020.Description: 1 online resourceContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9780136755241
  • 9780136755319
Subject(s): Genre/Form: DDC classification:
  • 658.8/3 22
Online resources:
Holdings
Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Main Collection Taylor's Library - Perpetual(TU) 658.8/3 (Browse shelf(Opens below)) e-book SOMMx,13607,03,RA,PPT

Includes bibliographical references and index.