Marketing : an introduction / Gary Armstrong (University of North Carolina), Philip Kotler (Northwestern University) with Marc Oliver Opresnik (St. Gallen Management Institute).
Publisher: Harlow : Pearson Education, Limited, 2023Edition: Fifteenth edition; Global editionDescription: 1 online resource (702 pages)Content type:- text
- computer
- online resource
- 9781292433165
- 658.8 23
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Shelf location | Call number | Materials specified | Vol info | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-Perpetual(TC) | 658.8 (Browse shelf(Opens below)) | e-book | SOPUx,82002,03,RM,PPT |
Description based on publisher supplied metadata and other sources.
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2025. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.