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Information campaigns : balancing social values and social change / editor, Charles T. Salmon.

Contributor(s): Series: Sage annual reviews of communication research ; v. 18Publication details: Newbury Park, Calif. : SAGE, c1989Description: 306 p. : ill. ; 23 cmISBN:
  • 0803932197
Subject(s): DDC classification:
  • 659 INF
Contents:
Preface. - Acknowledgments. - Pt. I : Campaigns and Social Structure. 1. Campaigns for Social ''Improvement'': An Overview of Values, Rationales, and Impacts / Charles T. Salmon. 2. Community Power and Leadership Analysis in Lifestyle Campaigns / John R. Finnegan, JR., Neil Bracht and K. Viswanath. 3. Family Palnning, Abortion and AIDS: Sexuality and Communication Campaigns / Jane D. Brown, Cynthia S. Waszak and Kim Walsh Childers. 4. The Knowledge-Behavior Gap in Public Information Campaigns: A Development Communication View / Robert Hornik. 5. Media Coverage and Social Movements / Clarice N. Olien, Phillip J. Tichenor and George A. Donohue. 6. Information and Power: Toward a Critical Theory of Information Campaigns / Lana F. Rakow. 7. Campaigns, Change and Culture: On the Polluting Potential of Persuasion / Richard W. Pollay. - Pt. II : The Campaign Process. 8. Publics, Audiences and Market Segments: Segmentation Principles for Campaigns / James E. Grunig. 9. Message Strategies for Information Campaigns: A Social Psychological Analysis / Patricia G. Devine and Edward R. Hirt. 10. Strategies and Tactics in Political Campaigns / Garrett J. O'Keefe. 11. Estimating the Magnitude of Threats to Validity of Information Campaign Effects / Steven H. Chaffee, Connie Roser and June Flora. - About the Contributors.
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Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 2, TierNo 3, BayNo 5

 659 INF (Browse shelf(Opens below)) 1 Available SOMAC,37001,03,GR 5000037726

Preface. - Acknowledgments. - Pt. I : Campaigns and Social Structure. 1. Campaigns for Social ''Improvement'': An Overview of Values, Rationales, and Impacts / Charles T. Salmon. 2. Community Power and Leadership Analysis in Lifestyle Campaigns / John R. Finnegan, JR., Neil Bracht and K. Viswanath. 3. Family Palnning, Abortion and AIDS: Sexuality and Communication Campaigns / Jane D. Brown, Cynthia S. Waszak and Kim Walsh Childers. 4. The Knowledge-Behavior Gap in Public Information Campaigns: A Development Communication View / Robert Hornik. 5. Media Coverage and Social Movements / Clarice N. Olien, Phillip J. Tichenor and George A. Donohue. 6. Information and Power: Toward a Critical Theory of Information Campaigns / Lana F. Rakow. 7. Campaigns, Change and Culture: On the Polluting Potential of Persuasion / Richard W. Pollay. - Pt. II : The Campaign Process. 8. Publics, Audiences and Market Segments: Segmentation Principles for Campaigns / James E. Grunig. 9. Message Strategies for Information Campaigns: A Social Psychological Analysis / Patricia G. Devine and Edward R. Hirt. 10. Strategies and Tactics in Political Campaigns / Garrett J. O'Keefe. 11. Estimating the Magnitude of Threats to Validity of Information Campaign Effects / Steven H. Chaffee, Connie Roser and June Flora. - About the Contributors.