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Brand management : a theoretical and practical approach / Rik Riezebos with Bas Kist and Gert Kootstra

By: Contributor(s): Publication details: Harlow, England : Financial Times/Prentice Hall, 2003Description: xvi, 331 p. : ill. ; 25 cmISBN:
  • 0273655051 (pbk.)
  • 9780273655053 (pbk.)
Subject(s): DDC classification:
  • 658.827 RIE
Holdings
Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 1, TierNo 2, BayNo 5

658.827 RIE (Browse shelf(Opens below)) 1 Available SHTEx,70005,03,GR 5000036007

Includes bibliographical references and index.