Sales promotion : how to create, implement and integrate campaigns that really work / Julian Cummins & Roddy Mullin.
Publication details: London : Kogan Page, 2002.Edition: 3rd edDescription: xvi, 256 p. : ill. ; 24 cmISBN:- 0749438649
- 658.82 CUM
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Shelf location | Call number | Materials specified | Vol info | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 2, BayNo 5 |
658.82 CUM (Browse shelf(Opens below)) | 1 | Available | SOMAC,37003,03,CL | 5000128343 |
Includes bibliographical references (p. 247-248) and index.