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Hospitality marketing: an introduction / David Bowie and Francis Buttle.

By: Contributor(s): Publication details: Oxford : Elsevier, c2004.Description: 350 p. : ill. ; 25 cmISBN:
  • 0750652454 (pbk.)
  • 9780750652452 (pbk.)
Subject(s): DDC classification:
  • 647.940688 BOW
Contents:
Pt A: Introduction 1. Introduction to hospitality marketing. -- Pt B: Pre-encounter marketing 2. Marketing research. 3. Understanding and segmenting customers. 4. Competitive strategies. 5. Developing the offer. 6. Locating the offer. 7. Pricing the offer. 8. Distributing the offer. 9. Communicating the offer. -- Pt C: Encounter marketing 10. Managing the physical environment. 11. Managing service processes. 12. Managing customer-contact employees. -- Pt D: Post-encounter marketing 13. Managing customer satisfaction. 14. Relationship marketing. -- Pt E: The marketing plan 15. Marketing planning. -- Index.
Holdings
Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Main Collection Taylor's Library-TU

Floor 4, Shelf 21 , Side 2, TierNo 3, BayNo 6

 647.940688 BOW (Browse shelf(Opens below)) 1 Available SHTEx,30004,03,AD 5000042365

Pt A: Introduction 1. Introduction to hospitality marketing. -- Pt B: Pre-encounter marketing 2. Marketing research. 3. Understanding and segmenting customers. 4. Competitive strategies. 5. Developing the offer. 6. Locating the offer. 7. Pricing the offer. 8. Distributing the offer. 9. Communicating the offer. -- Pt C: Encounter marketing 10. Managing the physical environment. 11. Managing service processes. 12. Managing customer-contact employees. -- Pt D: Post-encounter marketing 13. Managing customer satisfaction. 14. Relationship marketing. -- Pt E: The marketing plan 15. Marketing planning. -- Index.