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Balanced brand : how to balance the stakeholder forces that can make or break your business / John Foley with Julie Kendrick.

By: Contributor(s): Publication details: San Francisco, CA : Jossey-Bass, c2006.Edition: 1st edDescription: xv, 187 p. : ill. ; 24 cmISBN:
  • 0787983098 (pbk.)
  • 9780787983093
Subject(s): DDC classification:
  • 658.827 FOL
Contents:
Strong brand, strong reputation -- Measuring brand and reputation -- The BalancedBrand System -- Brand assessment -- Stakeholder assessment -- Stakeholder return on investment -- Balanced culture -- Balanced conversation -- Creating and maintaining balance.
Holdings
Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 1, TierNo 5, BayNo 5

 658.827 FOL (Browse shelf(Opens below)) 1 Available SOMAC,37000,03,CL 5000037658

Includes bibliographical references (p. 163-166) and index.

Strong brand, strong reputation -- Measuring brand and reputation -- The BalancedBrand System -- Brand assessment -- Stakeholder assessment -- Stakeholder return on investment -- Balanced culture -- Balanced conversation -- Creating and maintaining balance.