Foley, John, 1955-
Balanced brand : how to balance the stakeholder forces that can make or break your business / John Foley with Julie Kendrick. - 1st ed. - San Francisco, CA : Jossey-Bass, c2006. - xv, 187 p. : ill. ; 24 cm.
Includes bibliographical references (p. 163-166) and index.
Strong brand, strong reputation -- Measuring brand and reputation -- The BalancedBrand System -- Brand assessment -- Stakeholder assessment -- Stakeholder return on investment -- Balanced culture -- Balanced conversation -- Creating and maintaining balance.
0787983098 (pbk.) 9780787983093
Brand name products.
Corporate image.
Relationship marketing.
Product management.
658.827 / FOL
Balanced brand : how to balance the stakeholder forces that can make or break your business / John Foley with Julie Kendrick. - 1st ed. - San Francisco, CA : Jossey-Bass, c2006. - xv, 187 p. : ill. ; 24 cm.
Includes bibliographical references (p. 163-166) and index.
Strong brand, strong reputation -- Measuring brand and reputation -- The BalancedBrand System -- Brand assessment -- Stakeholder assessment -- Stakeholder return on investment -- Balanced culture -- Balanced conversation -- Creating and maintaining balance.
0787983098 (pbk.) 9780787983093
Brand name products.
Corporate image.
Relationship marketing.
Product management.
658.827 / FOL