000 -LEADER |
fixed length control field |
01314cam a22002894a 4500 |
001 - CONTROL NUMBER |
control field |
vtls003031546 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
MY-SjTCS |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20200306163829.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
110218s2006 caua b 001 0 eng |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0787983098 (pbk.) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780787983093 |
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
Level of rules in bibliographic description |
201102181504 |
Level of effort used to assign nonsubject heading access points |
VLOAD |
Level of effort used to assign subject headings |
200612051525 |
Level of effort used to assign classification |
pushpa |
Level of effort used to assign subject headings |
200611030839 |
Level of effort used to assign classification |
fadilah |
Level of effort used to assign subject headings |
200611030837 |
Level of effort used to assign classification |
fadilah |
-- |
200611030834 |
-- |
fadilah |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.827 |
Item number |
FOL |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Foley, John, |
Dates associated with a name |
1955- |
9 (RLIN) |
240405 |
245 10 - TITLE STATEMENT |
Title |
Balanced brand : |
Remainder of title |
how to balance the stakeholder forces that can make or break your business / |
Statement of responsibility, etc. |
John Foley with Julie Kendrick. |
250 ## - EDITION STATEMENT |
Edition statement |
1st ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
San Francisco, CA : |
Name of publisher, distributor, etc. |
Jossey-Bass, |
Date of publication, distribution, etc. |
c2006. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xv, 187 p. : |
Other physical details |
ill. ; |
Dimensions |
24 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references (p. 163-166) and index. |
505 0# - FORMATTED CONTENTS NOTE |
Formatted contents note |
Strong brand, strong reputation -- Measuring brand and reputation -- The BalancedBrand System -- Brand assessment -- Stakeholder assessment -- Stakeholder return on investment -- Balanced culture -- Balanced conversation -- Creating and maintaining balance. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Brand name products. |
9 (RLIN) |
240406 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Corporate image. |
9 (RLIN) |
204106 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Relationship marketing. |
9 (RLIN) |
6704 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Product management. |
9 (RLIN) |
240407 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Kendrick, Julie. |
9 (RLIN) |
240408 |
920 ## - Programme |
Programme |
MCS: 202892 |
999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
Koha biblionumber |
45797 |
Koha biblioitemnumber |
45797 |