Balanced brand : how to balance the stakeholder forces that can make or break your business / John Foley with Julie Kendrick.
By: Foley, John
.
Contributor(s): Kendrick, Julie.
Publisher: San Francisco, CA : Jossey-Bass, c2006Edition: 1st ed.Description: xv, 187 p. : ill. ; 24 cm.ISBN: 0787983098 (pbk.); 9780787983093.Subject(s): Brand name products | Corporate image | Relationship marketing | Product managementDDC classification: 658.827
Contents:
Strong brand, strong reputation -- Measuring brand and reputation -- The BalancedBrand System -- Brand assessment -- Stakeholder assessment -- Stakeholder return on investment -- Balanced culture -- Balanced conversation -- Creating and maintaining balance.
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 5, BayNo 4 |
658.827 FOL (Browse shelf) | 1 | Available | SOMAC,37000,03,CL | 5000037658 |
Includes bibliographical references (p. 163-166) and index.
Strong brand, strong reputation -- Measuring brand and reputation -- The BalancedBrand System -- Brand assessment -- Stakeholder assessment -- Stakeholder return on investment -- Balanced culture -- Balanced conversation -- Creating and maintaining balance.