Hospitality marketing / edited by Amrik Singh Sudan.
Publication details: New Delhi : Anmol Publications, 2002.Edition: 1st edDescription: vii, 349 p. ; 22 cmISBN:- 8126110686
- 647.940688 HOD
Contents:
1. Introduction -- 2. Marketing information systems -- 3. Marketing mix variables -- 4. Marketing analysis - 5. Marketing management -- 6. Marketing research -- 7. Hotel strategies.
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Shelf location | Call number | Materials specified | Vol info | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 21 , Side 2, TierNo 3, BayNo 6 |
647.940688 HOD (Browse shelf(Opens below)) | 1 | Available | SHTEx,70002,03,AD | 5000049004 |
1. Introduction -- 2. Marketing information systems -- 3. Marketing mix variables -- 4. Marketing analysis - 5. Marketing management -- 6. Marketing research -- 7. Hotel strategies.