Marketing strategy : the difference between marketing and markets / Paul Fifield.
Publication details: Oxford : Butterworth-Heinemann, 2007.Edition: 3rd edDescription: x, 316 p. : ill. ; 24 cmISBN:- 9780750656757 (pbk.)
- 658.802 FIF
Partial contents:
Pt 1: Preparing for the market(ing) strategy - Pt 2: Developing the market(ing) strategy - Pt 3: From market(ing) stratey to tactics - Index.
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Shelf location | Call number | Materials specified | Vol info | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Graduate Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 2, BayNo 1 |
658.802 FIF (Browse shelf(Opens below)) | 1 | Available | SHTEx,35050,03,GR | 5000042953 |
Includes bibliographical references and index.
Pt 1: Preparing for the market(ing) strategy - Pt 2: Developing the market(ing) strategy - Pt 3: From market(ing) stratey to tactics - Index.