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Power brands : measuring, making, and managing brand success / Jesko Perrey, Tjark Freundt, and Dennis Spillecke.

By: Contributor(s): Publisher: Weinheim, Germany : Wiley, [2015]Copyright date: ©2015Edition: Third editionDescription: 329 pages : illustrations (black and white, and colour) ; 25 cmContent type:
  • text
  • still image
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9783527507818
Subject(s): DDC classification:
  • 658.827 PER 2015
Holdings
Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 1, TierNo 2, BayNo 5

658.827 PER 2015 (Browse shelf(Opens below)) 1 Available SOMAC,91602,03,RM|SOMAC,91605,03,RM 5000169067
Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 1, TierNo 2, BayNo 5

658.827 PER 2015 (Browse shelf(Opens below)) 1 Available SOMAC,91602,03,RM | SOMAC,91605,03,RM 5000169099

Includes bibliographical references.