Advertising in Malaysia : the consequences of globalisation / Azizul Halim Yahya.
Publication details: Shah Alam : Pusat Penerbitan Universiti (UPENA), 2005Description: 166 p. ; 22 cmISBN:- 9679581934 (pbk.)
- 659.109595 AZI
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Shelf location | Call number | Materials specified | Vol info | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 2, BayNo 8 |
659.109595 AZI (Browse shelf(Opens below)) | 1 | Available | SOMAC,09030,03,RA,MAL | SOMAC,91604,03,RA,MAL | SOMAC,37000,03,GR,MAL | SOMAC,91605,03,RA,MAL | SOMAC,37001,03,RA,MAL | SOMAC,91603,03,RM | SOMAC,91602,03,RM | 5000033789 | |||||||||||
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 2, BayNo 8 |
659.109595 AZI (Browse shelf(Opens below)) | 1 | Available | SOMAC,37000,03,GR,MAL | SOMAC,09030,03,RA,MAL | SOMAC,91604,03,RA,MAL | SOMAC,91605,03,RA,MAL | SOMAC,37001,03,RA,MAL | SOMAC,91603,03,RM | SOMAC,91602,03,RM | 5000033372 |
Includes bibliographical references and index.
1. Introduction - 2. Globalisation - 3. Global advertising and its consequences - 4. Politics, economy and culture: The case of Malaysia - 5. The changing structure of Malaysian advertising - 6. Conclusion.