Advertising and integrated brand promotion / Thomas Clayton O'Guinn, Chris T. Allen, Richard J. Semenik, Angeline Close Scheinbaum.
Publisher: Stamford, CT : Cengage Learning, [2015]Copyright date: ©2015Edition: Seventh editionDescription: xx, 407 pages : color illustrations ; 28 cmContent type:- text
- unmediated
- volume
- 9781285187815 (paperback)
- 1285187814 (paperback)
- 659.1 OGU 2015
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Shelf location | Call number | Materials specified | Vol info | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 5, BayNo 6 |
659.1 OGU 2015 (Browse shelf(Opens below)) | 1 | Available | SHTEx,70004,03,CL | 5000160001 |
Includes bibliographical references and index.