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Putting heads on beds : the complete practical guide to marketing your independent hotel or guest accommodation / Michael Cockman.

By: Publication details: Oxford : How to Books, 2006.Description: xix, 313 p. ; 24 cmISBN:
  • 1845281179 (pbk.)
  • 9781845281175 (pbk.)
Subject(s): DDC classification:
  • 647.940688 COC
Contents:
Part 1: Getting started: 1. Where are you now? - 2. Where do you want to be? - 3. What help do you need? -- Part 2: Reaching your prospects: 4. Using personal contact - 5. Direct marketing - 6. Advertising - 7. Media relations - 8. Promotional materials and activity -- Part 3: Getting where you want to be: 9. How do you price to maximise revenue? - 10. How do you make systems and data work for you? - 11. What tactics can you use to develop revenue? - 12. Planning your marketing activity.
Holdings
Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Main Collection Taylor's Library-TU

Floor 4, Shelf 21 , Side 2, TierNo 3, BayNo 6

 647.940688 COC (Browse shelf(Opens below)) 1 Available SHTEx,70002,03,AD 5000028726

Includes bibliographical references and index.

Part 1: Getting started: 1. Where are you now? - 2. Where do you want to be? - 3. What help do you need? -- Part 2: Reaching your prospects: 4. Using personal contact - 5. Direct marketing - 6. Advertising - 7. Media relations - 8. Promotional materials and activity -- Part 3: Getting where you want to be: 9. How do you price to maximise revenue? - 10. How do you make systems and data work for you? - 11. What tactics can you use to develop revenue? - 12. Planning your marketing activity.