Customer relationship management : the foundation of contemporary marketing strategy / Roger J. Baran and Robert J. Galka.
Publisher: New York ; London : Routledge, Taylor & Francis Group, 2017Edition: Second editionDescription: vi, 449 pages : illustrations ; 26 cmContent type:- text
- unmediated
- volume
- 9781138919518
- 9781138919525
- CRM
- 658.812 BAR 2017
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Shelf location | Call number | Materials specified | Vol info | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 3, BayNo 3 |
658.812 BAR 2017 (Browse shelf(Opens below)) | 1 | Available | SOMAC,91605,03,RM | 5000168600 | |||||||||||
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 3, BayNo 3 |
658.812 BAR 2017 (Browse shelf(Opens below)) | 1 | Available | SOMAC,91605,03,RM | 5000168599 |
First edition published under the title CRM : the foundation of contemporary marketing strategy in 2013.
Includes bibliographical references and index.