LeSueur, Jeff, 1956-
Marketing automation : practical steps to more effective direct marketing / Jeff LeSueur. - Hoboken, N.J. : John Wiley, c2007. - xiii, 346 p. : ill. ; 24 cm. - Wiley and SAS business series. .
1. Marketing financials - 2. Marketing automation - 3. Advanced topic - Index.
9780470125427
Direct marketing.
Marketing--Data processing.
658.872 / LES
Marketing automation : practical steps to more effective direct marketing / Jeff LeSueur. - Hoboken, N.J. : John Wiley, c2007. - xiii, 346 p. : ill. ; 24 cm. - Wiley and SAS business series. .
1. Marketing financials - 2. Marketing automation - 3. Advanced topic - Index.
9780470125427
Direct marketing.
Marketing--Data processing.
658.872 / LES