000 -LEADER |
fixed length control field |
00807cam a2200229 a 4500 |
001 - CONTROL NUMBER |
control field |
vtls003100707 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
MY-SjTCS |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20200226112906.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
080218s2007 njua 001 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780470125427 |
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
Level of rules in bibliographic description |
200802191320 |
Level of effort used to assign nonsubject heading access points |
pushpa |
-- |
200802181231 |
-- |
malathy |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.872 |
Item number |
LES |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
LeSueur, Jeff, |
Dates associated with a name |
1956- |
245 10 - TITLE STATEMENT |
Title |
Marketing automation : |
Remainder of title |
practical steps to more effective direct marketing / |
Statement of responsibility, etc. |
Jeff LeSueur. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Hoboken, N.J. : |
Name of publisher, distributor, etc. |
John Wiley, |
Date of publication, distribution, etc. |
c2007. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xiii, 346 p. : |
Other physical details |
ill. ; |
Dimensions |
24 cm. |
440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE |
Title |
Wiley and SAS business series. |
9 (RLIN) |
28662 |
505 2# - FORMATTED CONTENTS NOTE |
Formatted contents note |
1. Marketing financials - 2. Marketing automation - 3. Advanced topic - Index. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Direct marketing. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing |
General subdivision |
Data processing. |
920 ## - Programme |
Programme |
MCS : 203829 |
999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
Koha biblionumber |
100748 |
Koha biblioitemnumber |
100748 |