Marketing automation : practical steps to more effective direct marketing / Jeff LeSueur.
By: LeSueur, Jeff.
Series: Wiley and SAS business series. Publisher: Hoboken, N.J. : John Wiley, c2007Description: xiii, 346 p. : ill. ; 24 cm.ISBN: 9780470125427.Subject(s): Direct marketing | Marketing -- Data processingDDC classification: 658.872
Partial contents:
1. Marketing financials - 2. Marketing automation - 3. Advanced topic - Index.
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 3, BayNo 4 |
658.872 LES (Browse shelf) | 1 | Available | SOMAC,37003,03,AD | 5000037756 |
1. Marketing financials - 2. Marketing automation - 3. Advanced topic - Index.