Taylor, Derek, 1932 Aug. 5-
Hospitality sales and promotion : strategies for success / Hospitality sales & promotion Derek Taylor. - Oxford : Butterworth-Heinemann, 2001. - xv, 320 p. : ill. ; 22 cm. - Professional hospitality guides .
Includes bibliographical references (p. [313]-314) and index.
1. The marketing plan - 2. Organizing a sales office - 3. Buyers and customers - 4. Face-to-face selling - 5. Telephone selling - 6. The shape of things that came - the technology - 7. Banqueting sales - 8. Direct mail - 9. Advertising - 10. In-house promotion - 11. Public relations - 12. Special events and short break holidays.
0750649860 (pbk.) 9780750649865 (pbk.)
Hospitality industry--Marketing.
Hospitality industry--Management.
647.940688 / TAY
Hospitality sales and promotion : strategies for success / Hospitality sales & promotion Derek Taylor. - Oxford : Butterworth-Heinemann, 2001. - xv, 320 p. : ill. ; 22 cm. - Professional hospitality guides .
Includes bibliographical references (p. [313]-314) and index.
1. The marketing plan - 2. Organizing a sales office - 3. Buyers and customers - 4. Face-to-face selling - 5. Telephone selling - 6. The shape of things that came - the technology - 7. Banqueting sales - 8. Direct mail - 9. Advertising - 10. In-house promotion - 11. Public relations - 12. Special events and short break holidays.
0750649860 (pbk.) 9780750649865 (pbk.)
Hospitality industry--Marketing.
Hospitality industry--Management.
647.940688 / TAY