Normal view MARC view ISBD view

Hospitality sales and promotion : strategies for success / Derek Taylor.

By: Taylor, Derek, 1932 Aug. 5-.
Series: Professional hospitality guides. Publisher: Oxford : Butterworth-Heinemann, 2001Description: xv, 320 p. : ill. ; 22 cm.ISBN: 0750649860 (pbk.); 9780750649865 (pbk.).Other title: Hospitality sales & promotion [Cover title].Subject(s): Hospitality industry -- Marketing | Hospitality industry -- ManagementDDC classification: 647.940688
Contents:
1. The marketing plan - 2. Organizing a sales office - 3. Buyers and customers - 4. Face-to-face selling - 5. Telephone selling - 6. The shape of things that came - the technology - 7. Banqueting sales - 8. Direct mail - 9. Advertising - 10. In-house promotion - 11. Public relations - 12. Special events and short break holidays.
Item type Current location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU
647.940688 TAY (Browse shelf) 1 Available SHTEx,70002,03,AD 1000810493

Includes bibliographical references (p. [313]-314) and index.

1. The marketing plan - 2. Organizing a sales office - 3. Buyers and customers - 4. Face-to-face selling - 5. Telephone selling - 6. The shape of things that came - the technology - 7. Banqueting sales - 8. Direct mail - 9. Advertising - 10. In-house promotion - 11. Public relations - 12. Special events and short break holidays.