McCabe, Scott.
Marketing communications in tourism and hospitality: concepts, strategies and cases / Scott McCabe. - Boston : Butterworth-Heinemann, 2009. - xx, 300 p. : ill. ; 25 cm. - Hospitality, leisure, and tourism. . - Hospitality, leisure, and tourism series. .
Includes bibliographical references and index.
Positioning marketing communications for tourism and hospitality -- Communications theory and applications -- The marketing communications environment -- Consumer roles in marketing communications -- Marketing communications and organisational strategy -- Segmentation, targeting and positioning -- Marketing communications planning -- Advertising strategies for tourism and hospitality -- Other communications strategies -- Interactive and E-communications issues and strategies -- Conclusions and future issues in marketing communications.
0750682779 (pbk.) 9780750682770 (pbk.)
Hospitality industry--Marketing.
Tourism--Marketing.
Communication in marketing.
Hospitality industry--Marketing--Cases.
Tourism--Marketing--Cases.
Communication in marketing--Cases.
910.688 / MAC
Marketing communications in tourism and hospitality: concepts, strategies and cases / Scott McCabe. - Boston : Butterworth-Heinemann, 2009. - xx, 300 p. : ill. ; 25 cm. - Hospitality, leisure, and tourism. . - Hospitality, leisure, and tourism series. .
Includes bibliographical references and index.
Positioning marketing communications for tourism and hospitality -- Communications theory and applications -- The marketing communications environment -- Consumer roles in marketing communications -- Marketing communications and organisational strategy -- Segmentation, targeting and positioning -- Marketing communications planning -- Advertising strategies for tourism and hospitality -- Other communications strategies -- Interactive and E-communications issues and strategies -- Conclusions and future issues in marketing communications.
0750682779 (pbk.) 9780750682770 (pbk.)
Hospitality industry--Marketing.
Tourism--Marketing.
Communication in marketing.
Hospitality industry--Marketing--Cases.
Tourism--Marketing--Cases.
Communication in marketing--Cases.
910.688 / MAC