| 000 -LEADER |
|---|
| fixed length control field |
01698nam a2200313 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls003140862 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200226113235.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110218t2009 xxua b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0750682779 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780750682770 (pbk.) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201102181740 |
| Level of effort used to assign nonsubject heading access points |
VLOAD |
| Level of effort used to assign subject headings |
200904221718 |
| Level of effort used to assign classification |
kevin |
| -- |
200903241500 |
| -- |
malathy |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
910.688 |
| Item number |
MAC |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
McCabe, Scott. |
| 9 (RLIN) |
33098 |
| 245 1# - TITLE STATEMENT |
|---|
| Title |
Marketing communications in tourism and hospitality: |
| Remainder of title |
concepts, strategies and cases / |
| Statement of responsibility, etc. |
Scott McCabe. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Boston : |
| Name of publisher, distributor, etc. |
Butterworth-Heinemann, |
| Date of publication, distribution, etc. |
2009. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xx, 300 p. : |
| Other physical details |
ill. ; |
| Dimensions |
25 cm. |
| 490 ## - SERIES STATEMENT |
|---|
| Series statement |
Hospitality, leisure, and tourism. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Positioning marketing communications for tourism and hospitality -- Communications theory and applications -- The marketing communications environment -- Consumer roles in marketing communications -- Marketing communications and organisational strategy -- Segmentation, targeting and positioning -- Marketing communications planning -- Advertising strategies for tourism and hospitality -- Other communications strategies -- Interactive and E-communications issues and strategies -- Conclusions and future issues in marketing communications. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Hospitality industry |
| General subdivision |
Marketing. |
| 9 (RLIN) |
11718 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Tourism |
| General subdivision |
Marketing. |
| 9 (RLIN) |
11644 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Communication in marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Hospitality industry |
| General subdivision |
Marketing |
| Form subdivision |
Cases. |
| 9 (RLIN) |
33433 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Tourism |
| General subdivision |
Marketing |
| Form subdivision |
Cases. |
| 9 (RLIN) |
33432 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Communication in marketing |
| Form subdivision |
Cases. |
| 9 (RLIN) |
33431 |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Hospitality, leisure, and tourism series. |
| 920 ## - Programme |
|---|
| Programme |
TCHT : 624088. |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
105770 |
| Koha biblioitemnumber |
105770 |
